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Many businesses think customer service and customer experience are the same. How wrong. Customer experience impacts feelings and emotion, and encompasses the entire customer journey and their perception of your brand while customer service touches on only one.You may think you have high-quality products, services and a strong customer service, but if a customer perception of your company is that of lower quality, that becomes their reality of your brand.
Customer experience is the most exciting opportunity to businesses for the simple reason being that the companies that focus on customer experience exponentially increase revenues, ultimately leading to higher profits!
The customer experience impacts all areas of your business, but how do you get started?
In this course, we provide you with the major steps, along with examples to help you create a great customer experience strategy.
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April 5, 2023
We Unchained 70 Creative Minds in Lagos and Accra!
The events were held in 2 cities in 2 countries, covering 11 Exhibition Categories.
It featured 70 Exhibitors and over 500…
Postponed due to the COVID-19 Pandemic
There's so much talk about getting a college education. Shouldn't the students know the great extras to be acquired during the period?
This is a talk to fire up students…
27th November, 2021
This is the Keynote Address delivered at The Vision School, Accra's Maiden Science Fair..
The Fair was to display the science around us and in our everyday activities thus the…
March 10, 2020
There's more to teaching science than stuffing pupils with facts. That was precisely what we did. This is because unconnected theories flows like rain water right off their backs.
We…
February 19, 2020
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Participants learned time-tested principles to help them reach beyond…
February 19, 2020
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We covered several topics from product development, business value chain, packaging, brand differentiation, brand…
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Many businesses think customer service and customer experience are the same. How wrong. Customer experience impacts feelings and emotion, and encompasses the entire customer journey and their perception of your…
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There's more to teaching science than stuffing pupils with facts.
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Differing opinions about the purposes of education never seems to end. Should young people become educated to get prepared to enter the workforce, or should the purpose of education be…
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September 20, 2023
Imagine a world where oranges give lemon juice, and lemons produce orange juice. Would it not be a strange and confusing world?
That is Precisely what we expect when we try…
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A Message to Garcia is a best-selling inspirational essay by Elbert Hubbard, originally published in 1899. It's still required reading within the U.S. Marine Corps
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