Do you feel like your brand just is not clicking-no matter how nice your logo looks? Thinking Your Logo Is Your Brand Is A Mistake.

Let us get this straight: your logo is NOT your brand.
Yes, a beautiful logo matters. However, too many entrepreneurs stop there and wonder why their business is not standing out.

A brand is often mistaken for a logo, a website, or a product name-but in reality, it’s none of those things on their own. Marty Neumeier famously defines a brand as a person’s gut feeling about a product, service, or company. It lives in the mind of your audience, not in your design files. This means your brand is shaped by every interaction someone has with you-from a social media post to how your product makes them feel. It’s the total perception they carry.

That might sound vague, but it’s actually empowering. You can influence how people feel about your brand by being intentional with your voice, your visuals, and your behavior. You can’t control every thought, but you can shape the experience. Think about how you feel when you hear “Apple,” “Coca-Cola,” or “Airbnb.” Those emotional associations-that sense of trust, quality, or innovation-are the brand. The design, product, and message simply reinforce that gut feeling.

Do you want to avoid the other costly branding mistakes?
Get my FREE guide: “5 Branding Mistakes Stalling Your Business (and How to Fix Them Quickly)”

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