Jeff Bezos gets straight to the heart of business: Your brand is your reputation. 

And just like a personal reputation, your brand isn't something you can buy; it's something you earn. You earn it by consistently showing up, solving tough problems, owning your mistakes, and dedicating yourself to doing the "hard things well".

Reputation, and therefore your brand, is built daily in the trenches of your business operations. It’s built through exceptional customer service, ethical practices, and the quality you consistently deliver.

If you focus on earning trust by doing difficult things well, the money will follow.

Are you showing up and earning your reputation every single day?
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