Think about your favourite brands. You probably remember their story, not just their products. 
People don't remember logos; they remember narratives. People don't remember products – they remember stories.

Without a brand story, you're just another name on the shelf.

The Fix:

Craft a simple, powerful brand story. You can do it in just three sentences:

1. Who you are: Your identity or your company's identity.
2. What you do: The service or product you provide.
3. Why it matters: The bigger mission or impact you're creating.

For example: "I’m Alex, a content strategist helping small businesses share their mission with the world, because I believe every great idea deserves a voice." Your story is what makes you unforgettable.

This is another one of the 5 branding mistakes stalling businesses. 
Are you ready to learn about the remaining three and how to fix them right away?

Get my free guide: "5 Branding Mistakes Stalling Your Business (and How to Fix Them Quickly)"

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