Brand Ambassadorship: From CEO To Cleaner

A Brand Ambassador is a person who is hired by an organisation or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales

Imagine 10 or 15 percent of your employees tweeting daily about your brand and its effectiveness? Imagine another 15 percent writing stories on their Facebook timeline or LinkedIn on a new product recently released? Imagine a few of your top executives blogging about a recent product launch and the benefits of customers utilising the particular brand? Indeed, the company may have a social media presence, but encouraging employees to project and write about its brand augment and expand awareness exponentially.

Everything you do on social media, you do as a “brand ambassador” for yourself. So take care to create a personal brand that is professional, trustworthy, and respectable. Who knows: your social media activity may just lead you right to your ideal job!

Employees acting as brand ambassadors are essential for extending your brand reach, increase leads and lead quality, and improving social recruiting. Yet, the above points are just scratching the surface of the overall values and benefits to why your company should invest in turning employees into brand ambassadors.

Not every employee has the skills or the desire to “take the next step” and to begin adopting the role of an official ambassador. Many will need to learn how to connect with their demographic in a proactive
and yet engaging manner. To put this another way, a basic understanding of marketing and social media skills is often pivotal in determining the ultimate efficacy of any ambassador programme. More experienced co-workers will then be able to teach novices about the importance of metrics such as branding, social media and client engagement.

Ability Unchained, is an exhibition of products, services and crafts by special challenged people aged between 12 and 30 years.
The first edition of the event was held on 10th April, 2023 in Lagos, Nigeria and 4th August, 2023 in Accra, Ghana respectively.
We’d love to extend an invitation to you to partner and participate in the 2016 edition of this programme.

April 5, 2023

We Unchained 70 Creative Minds in Lagos and Accra!
The events were held in 2 cities in 2 countries, covering 11 Exhibition Categories.

It featured 70 Exhibitors and over 500…

August 4, 2023

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Would you believe that a President of the United States had these characteristics?

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