• Hardware Products
  • Software Products
  • Honours & Awards
  • Security Solutions
  • Business Solutions
  • After Sales Support
  • After Sales Support
http://wowslider.net/ by WOWSlider.com v8.7

Personal, Corporate & Product Branding Basics

Card image cap

I will share with you how to optimise your businesses with branding. Every day and everywhere, we hear people talking about their “brand” and branding. Celebrities turned the term “brand” to a fad about two years ago and it is spreading like wild fire.

You hear about brands on the radio, watch and engage with them on your T.V. and digital devices, even wear them as a mark of your loyalty. Brands are ubiquitous and invisible all at the same time.

When talking with people about what I do I often get asked “What do you mean by brand development and management? What is that? A logo?” It can certainly include the logo as the visual identity or known face of a business’ brand and yet it is a whole lot more.

Branding is not for entrepreneurs alone! Personal branding is even more important than business branding! Why? Would you patronise a product you know or have heard that is produced by a serial murderer? Would you buy a book on marital bliss written by a man or woman without a stable family life?

Consumers have become more enlightened due to the amount of information available freely to them. They want more and demand it, they keep learning and want to know more. The days of believing your customers will believe just anything you tell them are over. Technology has made us all gurus even in fields we never heard of years back.

A lot of small business owners and new entrepreneurs also mistake branding for marketing. Branding is not marketing but you can get greater value by leveraging on the values created by the combined effect that branding and marketing can provide.

Branding is not Advertising. It is not just an exercise in advertising. If it were so, it would become an untrustworthy and ephemeral activity requiring a huge budget.

You can have a great brand without a huge advertising budget...even a shoe-string budget will do. Getting your brand to work for you and make its proper mark isn’t just about money or budget. Getting brands to work on a small budget is more than possible, it is the norm.

Good branding requires a lot of good thinking, it engages the brain without disengaging common sense, and does not discourage everyday lingo (language).

Book This Programme »

Upcoming Events

Card image cap
Postponed Engagements

In view of the COVID-19 pandemic, all public engagements and group/corporate training involving more than 20 persons are suspended until further notice.

Read More»

Card image cap
Dare To Be The Best...Getting The Best of College Education

Postponed due to the COVID-19 Pandemic

There's so much talk about getting a college education. Shouldn't the students know the great extras to be acquired during the period?
This is a talk to fire up students…

Read More»


Engagements

Card image cap
Creative Teaching of Basic School Science (Accra)

March 10, 2020

There's more to teaching science than stuffing pupils with facts. That was precisely what we did. This is because unconnected theories flows like rain water right off their backs.
We…

Read More»


Card image cap
Turbo Charge To Excel 2020 (Lagos)

February 19, 2020

Turbo Charge To Excel 2020 was an electrifying session to prepare participants to make great exploits, no matter their current situation.
Participants learned time-tested principles to help them reach beyond…

Read More»


Card image cap
Loaf 'n' Crunchies Branding and Marketing Masterclass (Lagos)

February 19, 2020

It was fun having the Branding + Marketing = Sales Masterclass for Loaf 'n' Crunchies, Lagos.
We covered several topics from product development, business value chain, packaging, brand differentiation, brand…

Read More»


Card image cap
Lucky You! You Have A Reason To Be Here
Presentation at University of Lagos 2019/20 Freshmen Orientation

  February 12, 2020

Out of 60000 applicants, you happen to be part of the about 15% who got admitted. By now you must have realised that you cannot exist here in isolation and…

Read More»


More Engagements »

Training Programmes

Card image cap
Personal, Corporate & Product Branding Basics

I will share with you how to optimise your businesses with branding. Every day and everywhere, we hear people talking about their “brand” and branding. Celebrities turned the term “brand”…

Read More»

Card image cap
How To Deliver Excellent Customer Experience Instead Of Customer Service

Many businesses think customer service and customer experience are the same. How wrong. Customer experience impacts feelings and emotion, and encompasses the entire customer journey and their perception of your…

Read More»

Card image cap
For Teachers: Creative Teaching of Basic School Science

There's more to teaching science than stuffing pupils with facts.
This is because unconnected theories flows like rain right off their backs. We need to help pupils discover nature, stars…

Read More»

Card image cap
For Teachers: The Purpose of Education

Differing opinions about the purposes of education never seems to end. Should young people become educated to get prepared to enter the workforce, or should the purpose of education be…

Read More»

More Programmes »

Events

Training

Inspiration Lane

LATEST PROMO
Promo
First Period First Period First Period
FEATURED AUDIO

A Message to Garcia

A Message to Garcia is a best-selling inspirational essay by Elbert Hubbard, originally published in 1899. It's still required reading within the U.S. Marine Corps


Listen Now
ADVERTISEMENTS
First Period
Client 1
Client 2
Client 3
Client 4
Client 5